Mobile web · Live events · Loyalty experience
The mobile web platform behind five World Cup watch parties.
- Role
- Product and Platform Consultant, House of Brilliance
- Consultancy
- House of Brilliance
- Production partner
- Studio Butch
- Activation
- Alaska Airlines Atmos Rewards
- Period
- 2026 World Cup · Seattle, Washington
In one minute
Atmos Rewards Matchday Club brought five World Cup watch parties to HOMETEAM and an adjacent activation space in Seattle. Through House of Brilliance, I designed and built the mobile web platform with Studio Butch: guest passes, tier-based access, staff check-in, queues and reporting. I stayed responsible for technology readiness and onsite support as the events went live.
What I owned
I owned product and technology implementation through House of Brilliance, using AI-assisted development without a dedicated engineer. Studio Butch designed and produced the overall experience, with HOMETEAM hosting the venue. My responsibility was the software, technology readiness and live technical support.
What held up
The platform was used across all five watch parties. The client team requested attendance and member-tier reporting alongside its consolidated results summary.
A manual fallback was used when live demand overloaded part of the flow. That operating boundary matters: delivery included frontline support, not a claim of uninterrupted automation.
From invitation to live operations
Invite and prepare
Connect Swoogo invitations to guest passes and member-tier entitlements.
Check in
Give staff a separate check-in view with entry and VIP queues.
Operate and adapt
Support capacity and activity controls, live changes and a manual fallback.
Review each matchday
Make attendance and member-tier reporting available for the client’s summary.
A reconstruction of implemented scope, not a live demo. No guest information is shown.
Choice + alternatives
The consequential choice
I connected invitations to tier-based passes and entitlements, then built staff check-in controls and real-time entry and VIP queues.
Technology readiness was a release decision: I handled QA, device setup and ambassador training, and could disable features that were not ready for the event.
Delivery
What we built
Guest passes and tier-based entitlements; staff check-in and queue controls; activity and capacity management; attendance and member-tier reporting.
Stakes
What was at stake
During the 2026 World Cup, the watch-party experience moved between guest access, hospitality, merchandise and a Titanium-level lounge. The digital product had to help guests and staff navigate those entitlements in a busy physical space.
Constraint
The hidden constraint
Invitations originated in Swoogo. The experience needed guest-facing passes and separate staff controls, with named verification kept separate from invitation links.
There was no dedicated engineer. I used AI-assisted development to build and change the product, while the broader team ran creative, production and the venue.
Supporting material
Inspect the work
- Inspect the guest and staff workflow
View artifact · Explanatory reconstruction
Four steps show the implemented journey and operational boundaries. No original client data or simulated performance results.
- Studio Butch event case
View artifact · Public reference
The production partner describes the watch-party experience, HOMETEAM venue and member-tier hospitality.
- World Cup watch-party atmosphere
View artifact · Screenshot
Watch-party atmosphere outside HOMETEAM, Seattle. Frame from the event video at 0:07. Creative and production: Studio Butch; venue: HOMETEAM.
- Guest-pass interface
View artifact · Screenshot
The app’s guest-pass interface, rendered with fictional demonstration data. This sample is inactive and contains no guest records.
What this proves I can do for you
Take a customer journey from concept to working software, account for frontline operations, and stay responsible through live use.
Relevant problem?